Many jobs have changed in the last decades.
Some are dead, others are born, like Social Media Marketing.
The market approach has changed, by shifting the company’s strategy from pushing the product to the ability to listen to their customers.
An experience that can not be improvised. Isn’t enough open a Facebook page to become Influencer.
We need strategies, analysis, plans and a lot of how to. It is a job, yes, but it requires preparation.
Where?
If you do not want to take an ad hoc course, you can start reading a book.
Joe Sinkwitz, founder of Intellifluence, author of “The Ultimate Guide to Using Influencer Marketing“.
The book is a manual, and it traces a path. Theory and a lot of practical examples.
Both for using influencer marketing and for becoming an influencer.
The book provides fantastic analysis and details for deploying social influence models that deliver the right results. It’s not a 101-book and not the typical weekend-read.
This book takes an effort to read and goes into detail on social behaviors and models, and paths to influence. “The Ultimate Guide to Using Influencer Marketing” shows how consumers ultimately socially affect each other.
Why Read “The Ultimate Guide to Using Influencer Marketing”:
Joe Sinkwitz takes a refreshing approach with includes substance. He provides detail with real-world case studies of how influence can and should work with consumers. Some may think the analysis is too academic, but I will disagree, the world of social media marketing needs it not the platitudes we are overwhelmed.
The Ultimate Guide to Using Influencer Marketing is a 173 pages book, you can find it on Amazon.
I’ve thought to myself while reading this, what could I implement, because if I consume information that’s only half the battle.
xoxo,
Arianna