Visuals of your brand go far beyond being aesthetically pleasing; they can make you memorable and professional.
But what is a visual brand?
A visual brand is how you communicate your brand personality to your audience in a way that resonates with them. You share stories through images, colors, and styles.
It starts with heart, value, all the things you become known for beyond what do you or create.
Your ability to tell a story can open conversations up and allow people to see more of the journey that youโve encountered.
Humans are visual creatures, and, particularly in the fashion realm, visual information is easily absorbed and easily share-able!
Here my to-do list for show your visual brand.
- Styled Shoots: beautiful, clean images on-brand in terms of color, aesthetic, and styling.
- Incorporating tools and elements: think about the things you use daily (ex: laptop, needles, yarn, sketches,โฆ)
- Putting you in your environment: showing you while knitting (in your home, in the car, in your office,โฆ), where you create your best work, behind the scenes, showing your family or whatever you feel comfortable sharing all that offers a human connection.
- Conflict photos: Share some of the obstacles or objections boldly so that you can be the ambassador of that story.
- Before and Afters: from concept to the final product, or from skein to sweater.
- Images of your product: highlining a detail or a sneak peek of an incoming pattern.
- Test knitters and clients: to showcase real-life product users that your followers can relate to and a consumer enjoying knitting said product.
In the end, your visual brand is more than that.
Your confidence in your brand infiltrates your mindset, and itโs so important to feel proud of what youโre putting out into the world.