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How to Create a Content Calendar for your Knit Business

I’m talking about how you can create a content creation schedule that you can stick to.
You know it’s all about the content, so having a routine will help you to create content you love in no time.

Let’s start with the basics. Create a Content Calendar is as simple as ABC.
In the beginning, you have to choose your social channel (or channels), then make a content library. So you can start crafting your posts and start scheduling.

I suggest you have a document with brand standards for your content, to use as a tool for a quick reference in creating consistent content.

Every content must include

โ€ข A goal: a specific and measurable goal, like: I want people to doโ€ฆ Every content you create needs a defined goal so you can measure it later: did it deliver that?
โ€ข A feeling: It should be approachable, smart, friendly, and relatable. You have to be brilliant at explaining and showing something.
โ€ข Audience: avoid using terms that refer to the masses. You want to speak to that one person.

3 rules to create a content calendar

โ€ข Be consistent. Let people know when to expect new content. Daily, weekly, monthly? It’s up to you.
โ€ข Don’t rush. Don’t force out content! Don’t create and publish on the same day; the world will not crumble if you miss a day.
โ€ข Be real. Focus on what you love the most, take your skill, and use them to share content with the world.

How to Create a Content Calendar for your Knit Business

Once you’ve planned your content calendar, you should engage with your followers and track the success of your efforts.

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