You need to market where your dream clients are hanging out.
According to the latest stats, 70% of Pinterest users are females, mothers, ages 25-44. Does this demographic sound similar? Probably it’s the one youโre trying to target.
For me, Pinterest is the N.1 referral source, both for my blog and my Etsy shop. And the best part? I have a lot of fun using Pinterest for Directing Sales without spending hours on the platform each week!
Letโs dive into 3 ways you can use Pinterest for directing sales as a knit designer.
The power of search engine
You have probably heard that Pinterest isn’t a social media. It’s a search engine. It means that Pinterest doesnโt operate in likes and comments. Think about how you use it: you typing in questions, topics, and seeking out pins that fulfill your requests.
People on Pinterest are there to be inspired, browsing, collecting, and discovering.
So using keywords and descriptions to help people find your pins, start to follow you, and then click through to YOUR product!
Pins go viral
80% of pins are repinned. Pins have the opportunity to go on autopilot because so often people are passively browsing through their feed and repinning. Think about spreading the word about your business for you for FREE!
Your opportunity to reach people goes way up by bringing your products into Pinterest.
Schedule
You can automate your pins and schedule when they are posted regardless of if youโre pinning daily or not. You should monitor the posts that are receiving the most click-throughs and engagement to better plan your content schedule.
Maximize your efforts and time with sites like Board Booster and Tailwind.
And donโt just schedule your content plan for the week, schedule time for engagement, donโt be afraid to share other peoplesโ content, social media is about sharing great content!
Most people are focusing on Facebook/Instagram for business and Pinterest for fun. So using Pinterest for directing sales is a big opportunity because there is less competition.
And be patient, donโt overuse and abuse the platforms, create a reasonable content and engagement schedule, and donโt be afraid to get creative.