Over the past years, weโre learning more about the power of buying fewer, more well-crafted items to fulfill our needs.
As a knit designer, when developing your product, you need to give it a personal style, your own touch that will be recognizable.
If you really want to take people from followers to fans, itโs time to focus on creating something that shares more than what you have to sell.
When crafting your personal style, hereโs what you need to keep in mind.
A โreason to beโ
Why did you start making this product, building this business, and creating this brand? Sift through your pasts experiences that lead you to the point of creating your business and its products.
Why this color? Why this stitch? Is it something that is missing, or a new take on something that already exists?
Remember that itโs more than that. Youโre selling more than a product. Youโre selling a way of life and living.
Reflect on your life
It is a good idea to base your brand on your own personality since your life is an embodiment of what you want to create.
For example, you may be laid back and quiet and you want to create a product that promotes a calm life like the one you enjoy.
Ask yourself “What are my sources of inspiration?”, “What are the artistic principles or elements that guide me?” and the hard question โWhat do people come to me for?”.
Come alive in that, even if the season isnโt done; if you put yourself and your need in your projects, customers will relate.
Get inspired by your tribe
If you donโt have your customers in mind when developing your brand, itโs easy for your business to become a hobbyโwhere you care very deeply about it, but your customers may not.
After had looking for what you need, what is missed in your closet, and what do you are excited to knit, look outside.
Listen if something is needed and desired, ask questions, search partnership and collaboration, look at the trends.
Think about your audience as a source of inspiration, connection, and challenge.
Be vulnerable
Share all your storytelling, even the messiest parts. People naturally want to be with you on your journey and root for you along the way.
The more you let people into your life, the more they feel like you are a real human, so step out of your comfort zone and in front of that lens and smile!
Give your product your personal style to stand out from the fierce competition.
What are you committing yo this year to show off?