The root of quite a few problems is those knit designers donโt understand who their ideal client is, therefore itโs hard to sell and grow.
Most people loosely know who their ideal client isโฆ. But knowing loosely isnโt going to help your business.
Why bother? Because if we donโt know who our customers are then how can we expect them to find us?
But the idea of an ideal client can feel so elusiveโฆ Who is? How do you know? But once you figure it all out, itโs so much easier to create a brand that speaks directly to those you are targeting.
Letโs start off by giving a definition of what an ideal client is.
It is a person whoโs exact needs are met through your offer. Itโs someone who obviously benefits or gets value from your product and you want to target with your marketing to move your business forward.
It all starts with you, you have to be able to know what you do best and who it is your business is serving. You canโt just define who you want to find the most benefit, you have to specify who is currently benefiting the most from your offer.
Your brand should be making it super clear as to who it is you want to serve and where you create your best work.
You want to make sure itโs very clear when someone lands on your site: who you are, who you serve, and what you offer.
Speaking as a knit designer, be sure to curate your patterns with a fine-tooth comb choosing only THE best images of your work that communicate your style, and spend some time on your website copy to makes sure every piece is intentional, authentic, and exactly what someone can expect from you should they choose you to worth with.
Now itโs time to build your ideal client profile. The more you know, the more powerful you will be and the more targeted your marketing message can be.
You want to think about things like where do they live, what influences their buying decisions, where do they hang out online, what do they value, what age are they, etc. Find out as much as you possibly can about your particular customer.
Better yet, ask past clients this question and then take action on what they said.
In the end, ensure your ideal client felt valued as a human being and respected as a client. The happiest client feels a personal connection with you, is excited to go out into the world and share your work.
If youโd like more information, there are more on the latest maker tool I have launched: Define Your ideal client.
P.S Every maker tool I launch goes on a price of $2.50 and 1$ of every item sold in my shop is donated to City of Hope (learn more here).
Thank you so much!
Define your mission, make it unforgettable, find your tribe, and the growth will take care of itself.