When social distancing became the national standard, I spent about a week in panic mode.
This is a situation that was impossible to plan for, and so many yarn shops and knit designers are passionate and ready to serve their people and offer incredible gifts to the world. But also they are scrambling to make ends meet and wondering if theyโll survive.
Although this is a different circumstance, I have walked through many waiting seasons in my personal life. I can tell you the time you have right now, is your best resource. Use it to invest, pivot, and expand.
Things will turn around, but until then, I want to give you ideas for ways to continue to sustain your business.
3 top priority for product-based business:
โข Online shop: Give your brand a refresher and check that your copy, images, and branding reflect who you are and where youโre going.
โข Reach out: your email list and social media are essential to telling people what your product is, and why itโs valuable or helpful.
โข Gift cards: readily available and shareable with your social following and email list.
3 top priority for design-based business:
โข Serve and educate: This is your moment to become a resource and example. How can you show up for a community that likely needs you right now? What do you do, and why do you do it? What are you passionate about?
โข Behind the scenes: Share your reality, tips, and tricks to help others feel less alone.
โข Refine: Now is a great time to hone your skills, brush up on your knowledge, and refine your expertise with online learning.
You will have the space to breathe and dream again; just continue walking your path.