Find and Marketing your Niche is so essential to establish who you are serving and what you are providing early on and owning it.
That is who you are marketing towards. That is where your business should direct.
As a rule, successfully knit designers know who they are, stick to who they are, and build trust with their ideal clients.
My biggest advice is to find your ideal clients first and then tailor your business to what they want.
When you define your niche, you already have identified your message, your branding, and your target customer.
How you can Find and Marketing your Niche, and own it.
- Share what your dream client is. Change your branding, your messaging, your outreachโ to her specifically.
- Draw in your dream client and repel, who isnโt yours.
- Understand your WHY and your WHO. Notice what lights your fire and what drains you. Write down your biggest goals and ask yourself if it is maintainable and if you would love it in 10 years.
- As you consistently create products within your niche, you become an expert, your quality increases. And your ideal clients will recognize it.
- Niche marketing attracting the right people. If someone falls into your niche, they will find you.
If you have your dream client in mind and the products that he/she wants, marketing becomes easy.
You will know what to do in creating marketing materials, and you begin receiving referrals and become known for your specialty amongst your niche.
To help you create your niche to set yourself apart and make your product stand, I create an easy, step-by-step worksheet “Create a Niche for Your Knit Brand” printable.
It will help you to define your niche market, so be sure to download it! It comes as a bonus when you purchase the maker tool “Define Your ideal client.”
To find and marketing your niche, you have to define your mission, make it unforgettable, find your tribe, and the growth will take care of itself.