The perfect product line will be one that contains products that will bring profit, that is amazing, and that makes sense to your target market.
Part of your job as a knit designer is to create products that are lovely and luxurious with patterns that are optimized for profit so both you and your customers are winners in every transaction.
Think about your branding vision, your mission, your customerโs needs, and ignore the rest.
How to Design your Perfect Product Line
Cohesive Products
To make the products cohesive you need to address a central need, then use a consistent yarn weight and/or, needles stitch, and stick with a particular color palette in your pictures.
You can choose one or all three of these strategies.
Target Market
I know you want to make all the things but youโre just not going to be selling all those things!
Make simple or special things for free or to support a cause, but sell only those things that appeal to your target market.
Chances are if you add a random item to your line that does not speak to your customer, she/he will become confused.
Remember, consistency breeds trust, and trust breeds sales.
Addresses a Problem
When you can address the pain points of your target market, your shop will begin to attract customers who need to have what youโre offering.
Your ability to identify and address needs will create a buzz that will make you stand out!
Price Range
Keep your base price range consistent.
Consider your target market and adjust your base price range accordingly.
Yearly Review
Once you curate your line, you will continue to evaluate your best sellers.
Each year, purge the low-selling items from the line and replace them with new products or high selling seasonal products that you can redesign to fit in the line long-term.
Your product line is, at its core, the face of your business. With it, you will forge an alliance with your target customer.