In a world where connecting to your ideal customer is vital Instagram is the perfect tool to let your ideal client know you and your business!
Whether you’re just starting to build your brand or are focused on growing your business, it’s crucial to have a strategy to keep your audience engaged.
Instagram is a visual platform, and if you’re a knit designer or a knitter, you’re probably on Instagram already because you know it can help your business.
You can share your products and process, of course, but
also, on Instagram, you will find your customer.
Maybe you don’t know how to take photos with your phone, or you don’t understand hashtags, etc.โฆ
But, trust me, just a few steps are all it will take.
Instagram for Knit Designers: the Adventure Begins!
- Be sure that you have your business set up as a PAGE on Facebook because you’ll need to connect to it!
- Turn your personal Instagram account into a business account so you can promote and gather insights about your engagement.
- Fill all: Add your profile information, profile picture, your website, and your bio.
- Choose an image: There is a story behind every image, whether it is an image of yourself, your product, your process,โฆ whatever you like!
- Caption: Write a paragraph to let people know who you are, what you do, and what you like. You want to talk directly to your dream clients so keep it real!
- Hashtag: At the end of the caption or in your first comment, add your hashtags simply asking yourself, “what search terms might someone be using if they were looking for me?”. My favorite hashtags: #handknit #mycreativebiz #onegirlband #knittersofinstagram #slowfashion #handmadefashion #handmadestyle
- After the first post, you may get one or two followers or comments. So be sure to like the comment and reply. Engagement is the key to Instagram’s success! And when people start to know you, like you and trust you, real relationships happen.
- Share love: Take some time to search for hashtags and profiles that interest you and follow them.
Instagram can be a beautiful place. It can be a place of inspiration, comfort, a place to make friends, discover amazing small businesses, and it can be a huge source of education and information. However, it can also be a place of negativity. There is online hate, critical comments (not constructive criticism!), etc. Find your balance between being a small business on Instagram vs. being yourself. The digital world might be 24/7, but your working hours no.
Just come as you are, show up as you are, whether you feel put together or whether you feel like youโre falling apart.