You want to spread out your pins across several boards that are appropriate without annoying your followers and ideal clients. And not all of your pins are suitable for every board.
You need lots of different boards covering several categories.
I don’t just pin my pins to my boards; I pin other pins, repins, and things I find on Etsy. This way, I feel my pins just filter through, and it looks beautiful.
How to make a Pinterest pin?
I use a mix of tools such as Photoshop and Canva. If you don’t want to spend anything extra, use Canva.
Once you have your free account on Canva, it is straightforward to make your own first pin:
• Select Pinterest Graphic from Social media choices.
• Use one of their many free templates and adjust it to your liking.
• Include your logo or shop URL.
Once you have made your first pin in Canva promoting your knit pattern and exported it as a jpg to your desktop, rename it with keywords.
Can I pin directly from my shop to Pinterest?
Yes, but Pinterest will grab the first words and post them onto your pin.
So it’s better to upload an image directly to Pinterest. And pin your first pin for any product to the most suitable Pinterest board.
Keywords for pins
Go into Pinterest and type your item category. You will see several boxes with the most searched for on the far left.
You can now keep drilling down using those tabs that are closest to your product description, and you now should have your target keywords all done for you.
Ensure that you include one or more of these keywords in your Pinterest process:
• Name your images for Pinterest with keywords.
• Your pin title.
• Your pin descriptions should contain 2-3 keywords.
• Include 2 hashtags.
Descriptions for pins
Your pin description should be reader-friendly and sound like a natural conversation. It should contain some keywords and have a call to action at the end.
I write all my pin descriptions on a spreadsheet and reuse them vary just by tweaking a few words.
It only takes one pin to make a lot of difference in your business!